MAD Global is planning a trip to Busan, South Korea, from the 21st of August to the 27th of August for the AD STARS 2012 Festival. The trip is aimed to give participants a chance to be introduced to a variety of advertising from all over the world, at the same time, giving our participants a chance to understand culture differences and how it applies to advertising.
The concept of the festival is on-line advertising and the theme is Digital Humanism, in which not only professional advertisers but also the general public can showcase their talents. The festival has a host main events as well as exhibits, like the Seminars on Global Advertising & Marketing Expertise, Awards Ceremony, the Exhibit Screening, the Place Brand Exhibition and the AD Street. There is also the Creative Challenge and the Young Stars, in which participants can take part. Not to forget the Keynote Speech, given by Jonathan Mildenhall, VP of Global Advertising Strategy and Content Excellence at The Coca-Cola Company.
This is certainly an event we strongly encourage everyone to go for!
21 August - Leaving at 20:10 to Busan (connecting in Hong Kong) via Cathay Pacific
22 August - Arrival to Busan at 6:35 am. Check in to hotel and sight seeing
23 August - ADSTARS Conference
24 August - ADSTARS Conference
25 August - ADSTARS Conference
26 August - Leave Busan and take bullet train to Seoul. Once arriving to Seoul we check in at Metro Hotel (3 stars). Free and easy afternoon.
27 August - Free and easy day in Korea
28 August - Return Singapore, flight at 15:15 (connecting in Hong Kong) via Cathay Pacific, we will be arriving to Singapore at 23:45
Hotels for the conference
Hueundae Centum Hotel – http://www.ecentumhotel.com/
Arpina Residence – http://www.arpina.co.kr
Accommodation at Huendae centum hotel
SGD 1950 – MADGlobal members/CMAians
SGD 2350 – Non members
Accommodation at arpina residence
(together with other students attending the conference from many places of the world)
SGD 1750 – MADGlobal members/CMAians