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Summer Course Singapore 2012

Price: 650 SGD ( Group registration available – 600 minimum 3 participants)
 

 

Attention all parents: this might make or break your child’s future so take heed!
Are your kids suffering from such symptoms – constant doodling, stubborn eschewal of everything mainstream, and persistence about keeping up their own styles and identities? If so, your child might be suffering from a grave condition; they bear the early signs of a creative genius! But, despair not, we have just the prescription you need – a fun-filled 5-day design camp administered by a highly experienced French trainer!

Upon completion of the treatment, your child will be able to:

  • Get equipped with digital design soft skills which is of exceptional importance given we’re living in the heyday of visual design.
  • Incorporate the elements of art and graphic design into their daily work such as enhancing their visual presentation skills through digital design and understanding visual hierarchy
  • Harvest more lateral creative thinking concepts
  • Interact with like-minded sufferers, where team building will be of huge assistance in managing their condition

The dangers of deferring treatment:

  • Your child may never realize the benefits of creative genius and feel imprisoned in the four-walled cell of their latent mind, unable to translate their imagination into a tangible product

 

Course content (4 hours every day – Monday to Friday 9:00 – 1:00)

Day one

• Understand basic pictograms and ideograms and how they affect design today

• Introduction to Photoshop and basic photo touch up

Day two

• Getting started with graphic design through elements of art (lines, shapes, form, texture, color)

• Introduction to Illustrator and basic drawing

Day three

• Pairing elements through principles

• Understanding layer manipulation to create superimposed graphics

Day four

• Getting an idea through creative thinking and translating them into visual

• Using illustrator to draw a simple logo

Day five

• Presentation of visual project

• Combining photoshop and illustrator for multi-platform design

 

Instructor -Violaine Hemery

Violaine has always had an artistic propensity- visual and written, possessing a degree in literature (specializing in visual arts), multiple certifications in Photography, and a Diploma in Communication & Design.

She started her career in photography, working as a photo lab technician in Paris where she honed her skills in visual art. Such experiences include proposing optimal visual solutions for art curators and photographer for major exhibitions. With the 3 years experience she gained in Paris, she furthered her career in the other end of the world, working as a freelance photographer in Hong Kong where she undertook research responsibilities and produced postcards of Hong Kong.

In 2010, Violaine got her breakthrough in the creative industry, founding her own creative firm- Primeravera Creations, in Singapore. Her firm mainly renders graphic design services for SME’s and entrepreneurs, as well as developing effective branding solutions to her clients, among whom are illustrious names like the French Chamber of Commerce and IPG mediabrands. Just this year, Violaine clinched the prestigious D&AD Student Award, where she was nominated with her team for the Open brief category. Having come a long way to be the award-winner and CEO of today, she demonstrates the same determination and perseverance in everything she does.

 

About Chatsworth Medi@rt Academy:

Established in 2003, Chatsworth Medi@rt Academy (CMA) is the first Marketing, Advertising & Design Integrated School in Asia. Since then, CMA graduates have gone on to work for premier ad agencies, started their design-entrepreneurial work or pursued further education with advance standing.

As a school that offers Marketing + Advertising + Design (MAD) Integrated diploma courses, CMA bridges creativity and reality. By providing professional and industrial- oriented knowledge and skills, students are enabled to excel in creative advertising and designs while gaining survival skills and strategies from lecturers who are 100% industrial players in the creative field.

More information

Register HERE

Adstar 2012 – Busan International Advertising Festival

MAD Global is planning a trip to Busan, South Korea, from the 21st of August to the 27th of August for the AD STARS 2012 Festival. The trip is aimed to give participants a chance to be introduced to a variety of advertising from all over the world, at the same time, giving our participants a chance to understand culture differences and how it applies to advertising.

The concept of the festival is on-line advertising and the theme is Digital Humanism, in which not only professional advertisers but also the general public can showcase their talents. The festival has a host main events as well as exhibits, like the Seminars on Global Advertising & Marketing Expertise, Awards Ceremony, the Exhibit Screening, the Place Brand Exhibition and the AD Street. There is also the Creative Challenge and the Young Stars, in which participants can take part. Not to forget the Keynote Speech, given by Jonathan Mildenhall, VP of Global Advertising Strategy and Content Excellence at The Coca-Cola Company.

This is certainly an event we strongly encourage everyone to go for!

Trip Details
21 August - Leaving at 20:10 to Busan (connecting in Hong Kong) via Cathay Pacific
22 August - Arrival to Busan at 6:35 am. Check in to hotel and sight seeing
23 August - ADSTARS Conference
24 August - ADSTARS Conference
25 August - ADSTARS Conference
26 August - Leave Busan and take bullet train to Seoul. Once arriving to Seoul we check in at Metro Hotel (3 stars). Free and easy afternoon.
27 August - Free and easy day in Korea
28 August - Return Singapore, flight at 15:15 (connecting in Hong Kong) via Cathay Pacific, we will be arriving to Singapore at 23:45

Hotels for the conference

Option 1

Hueundae Centum Hotelhttp://www.ecentumhotel.com/

Option 2

Arpina Residencehttp://www.arpina.co.kr

Option A

Accommodation at Huendae centum hotel
SGD 1950 – MADGlobal members/CMAians

SGD 2350 – Non members

Option B

Accommodation at arpina residence
(together with other students attending the conference from many places of the world)
SGD 1750 – MADGlobal members/CMAians

Your Name (as in Passport)

Passport number

Expiry date*

HP Number*

Your Email (required)

Memberships
 MADGlobal members CMAians Public

Accommodation
 Conference Venue Youth Hostel Guesthouse

XPERIENCE DESIGN Summer Camp 2012 in Singapore

Do you want to learn Design and at the same time practice your English?

We give you that opportunity: experience Singapore, learn and have Fun!

This will be definitely your great way to spend your summer! XPERIENCE DESIGN Summer Camp in Singapore (Youth Edition), held by MAD Global, creates opportunity for students to learn English and practice their language skills by taking part in our Design program in a simple and interactive way. After 2 week, students will get the Certificate In Visual Arts.

Trip duration: 10th June 2012- 23rd June 2012 (2 weeks)
Please check below for our camp schedule and timetable.

XPERIENCE DESIGN Summer camp Singapore 2012XPERIENCE DESIGN Summer camp Singapore 2012XPERIENCE DESIGN Summer camp Singapore 2012

Certificate In Visual Arts

The Certificate in Visual Arts combines CMA’s signature Marketing, Advertising & Design (MAD) integrated formula into an intensive yet comprehensive 2-week programme. Students can expect to be exposed to visual related studies such as Visual Communications and Digital Design.
The course will be delivered with assignments and examples that mirror the industry and students will benefitt from research, development, graphic design and most importantly presentation of their assignments. Students that graduate from this course will be well prepared with related professional knowledge for their future career path.

The Certificate In Visual Arts course will be delivered in English.

The course is divided primarily into these two components:

Visual Communication
  • Understanding how design affects the society today
  • Differentiating the various design disciplines, as well as Art vs Design
  • Understanding basic symbology used in graphic design today
  • Fundamentals of design – elements and principles
  • Understanding Advertising and the Media
  • Getting and idea and translating it into graphic design
Digital Design
  • Fundamentals of Adobe® Photoshop® and Adobe® Illustrator®
  • Drawing and photo manipulation, touch ups, digital imaging
  • Understanding proper methodologies and restrictions in digital design
  • Using the right color mode for different applications

Summer Camp Schedule (Breakfast, Lunch and Dinner will be provided everyday for whole trip)

Date Activities
We look forward to seeing all our talented students at camp this year. Contact us now!
Sunday, 10th June 2012
  • Arrive Singapore at Changi Airport
  • Welcome to Singapore (Introduction and Course Orientation)
  • Costa Sands Resort
    Costa Sands Resort (Pasir Ris) has a wide range of facilities and amenities to ensure a relaxing stay. Enjoy their cozy rooms, host enjoyable social gatherings or shoot a game of pool.
XPERIENCE DESIGN Summer camp Singapore 2012
Monday, 11th June 2012
  • Lesson (9:00 – 12:00)
    Understanding how design affects the society today
  • Visit to Esplande, Merlion Park and Suntec City
    Suntec Singapore International Convention & Exhibition – Home to convention halls, exhibition halls, galleries, theaters, ballrooms and meeting rooms.
    Merlion Park – The Merlion, a mythical beast that is a cross between a fish and a lion. That stands guard at the mouth of the Singapore River symbolizing Singapore’s close association with the sea.
XPERIENCE DESIGN Summer camp Singapore 2012
Tuesday, 12th June 2012
  • Lesson (9:00 – 12:00) and Lesson (13:00 – 16:00)
    Differentiating the various design disciplines, as well as Art vs Design
  • Group activities and Study time
XPERIENCE DESIGN Summer camp Singapore 2012
Wednesday, 13th June 2012
  • Lesson (9:00 – 12:00)
    Understanding basic symbology used in graphic design today
  • Cultural: Kampong Giam, Little India and Chinatown
    Chinatown – pockets of genuine shophouses, where age-old trades like clog making and calligraphy continue to be practiced.
    Kampong Glam - The Istana Kampong Glam was once the former palace of the Sultan Hussein Mohamed Shah of Johor. The British tropical colonial mansion was refurbished into the Malay Heritage Center.
    Little India – Awash with scents and sights reminiscent of the subcontinent, this is a microcosm of India where every imaginable Indian product can be found.
XPERIENCE DESIGN Summer camp Singapore 2012
Thursday, 14th June 2012
  • Lesson (9:00 – 12:00) and Lesson (13:00 – 16:00)
    Fundamentals of design – elements and principles
  • Group activities and Study time
XPERIENCE DESIGN Summer camp Singapore 2012
Friday, 15th June 2012
  • Lesson (9:00 – 12:00)
    Understanding Advertising and the Media
  • Singapore Discovery Center
    A trip to the center takes you on a journey through Singapore’s technological endeavors and achievements in an entertaining hands-on & educational setting.
XPERIENCE DESIGN Summer camp Singapore 2012
Saturday, 16th June 2012
  • Universal Studio
    A theme park where visitors are fully immersed into the world of movies and movie making through state-of-the-art rides, shows and attractions.
XPERIENCE DESIGN Summer camp Singapore 2012
Sunday, 17th June 2012
  • Snow City
    Snow City is the first permanent indoor snow center in Singapore. Yes, Singapore now has real snow for everybody!
  • Science Center
    The Singapore Science Center, inspires and enlightens everyone with more than 600 exhibits in seven themed galleries.
XPERIENCE DESIGN Summer camp Singapore 2012
Monday, 18th June 2012
  • Lesson (9:00 – 12:00)
    Getting and idea and translating it into graphic design
  • Singapore Flyer
    At a height of 165m, the Singapore Flyer is the world’s largest Giant Observation Wheel, one of Asia’s biggest tourist attractions and Singapore’s answer to the London Eye.
XPERIENCE DESIGN Summer camp Singapore 2012
Tuesday, 19th June 2012
  • Lesson (9:00 – 12:00) and Lesson (13:00 – 16:00)
    Fundamentals of Adobe® Photoshop® and Adobe® Illustrator®
  • Group activities and Study time
XPERIENCE DESIGN Summer camp Singapore 2012
Wednesday, 20th June 2012
  • Lesson (9:00 – 12:00)
    Drawing and photo manipulation, touch ups, digital imaging
  • Jurong Bird Park
    The Asia Pacific’s largest indoor aviary with the world’s largest collection of Southeast Asian birds and the world’s tallest artificial waterfall.
XPERIENCE DESIGN Summer camp Singapore 2012
Thursday, 21st June 2012
  • Lesson (9:00 – 12:00) and Lesson (13:00 – 16:00)
    Understanding proper methodologies and restrictions in digital design
  • Group activities and Study time
XPERIENCE DESIGN Summer camp Singapore 2012
Friday, 22nd June 2012
  • Lesson (9:00 – 12:00)
    Using the right color mode for different applications
  • Shopping
    Orchard Road – Singapore’s Champs-Élysées stretches 2.5 kilometers long and is rumored to have the largest concentration of shopping malls worldwide. A shopping experience you will not forget.
XPERIENCE DESIGN Summer camp Singapore 2012
Saturday, 23rd June 2012
  • Departure
XPERIENCE DESIGN Summer camp Singapore 2012

Package Price

S$2,500* nett per pax.
*Price excludes return air ticket to Singapore.
Note: Price includes all meals, accommodation (quad sharing), transportation in Singapore, entrance ticket to local attractions, academic course fees.
Early bird price: 10% discount – $2,250 SGD deadline for early bird price 15 April 2012.

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ADFEST 2012

ADFEST 2012

Home Slide 1

“Attending Adfest is an eye opener, especially for students” – Tay Guan Hin Regional ECD, South-East Asia 
JWT

Attending the conference will empower you to interact with Asia Pacific, creative executives in addition you will stimulate your creativity and gain the skills and knowledge you need to thrive in a world characterized by constant change. You will be exposed and learn to create ideas that spread globally.

 

MAD Global successfully participated at ADFEST 2012 and is already planing the trip for ADFEST 2013.

Are you interested in attending? CLICK HERE

See what you missed this year….